Improve the way you communicate

Customised training and coaching by former Sydney Morning Herald editor and journalist Dan Kaufman.

You're in good company:
“Dan’s workshop provided some really important insights into how the media works and his training is accessible and engaging. I am hoping to attend another workshop in the future and would 100% recommend to anyone working in comms whether you’re a beginner or need a refresher.”
Lauren Conron
National Library of Australia
“Your media training session was exceptional in the sense that it was tailored to my innate style of communication. That in itself ensures effective communication, ensuring clarity of my messaging and higher degrees of engagement by the target audience.”
George Gadallah
CEO of Princeton Financial Services
"The workshop was incredibly engaging. I enjoyed the workshopping activities, especially Dan’s encouragement. It was great to see examples from our council’s website – especially what worked and what could be improved.”
Taryn Kennedy
Penrith City Council
"I've really struggled in the past to understand grammatical concepts and put rules into practice. This workshop gave me practical and actionable tips. I don't feel overwhelmed by concepts."
Lucy Bell Bird
Broadsheet
"I've had similar training before, this workshop was the best of them. I enjoyed the interaction, informal presentation and Dan's anecdotes. The first-hand experience from a professional journalist is very valuable."
Nicole Brackenreg
Department of Education, Queensland
“I would recommend the sub-editing and proofreading course to anyone working in media, regardless of skill level. As an editor, I enrolled to brush up on the essentials but I ended up learning a great deal about grammar, punctuation and even editing, that I had never heard articulated before. Dan is a fantastic facilitator and the course was practical and engaging.”
Danielle Gay
Gritty Pretty
"Loved how engaging it was. Appreciated your honesty as well as the insights into the journo industry. Thanks for sharing your knowledge!"
Ella Mueller
Eleven PR
"Dan provided a lot of helpful tips to improve my public speaking. I felt comfortable to try new techniques, which built confidence. Dan adapted our sessions to work on specific things I wanted to achieve."
Nicole Barwick
"Thanks Dan for an entertaining and thought-provoking session on how to simplify and streamline writing for business. Your delivery was vibrant and motivating and your passion for writing is infectious. Everyone who writes for business needs this course."
Wendy Simmons
Screenwest
"I would highly recommend this course to anyone wanting a clear, helpful guide to business writing."
Christy Tesoriero
Macquarie University
“Educational, empowering and engaging. This has given me a lot to think about – not just for media comms, but for all my writing. I appreciated the humour in the delivery too.”
Lydia Griffiths
Department of Justice and Community Safety
"Dan was a wealth of knowledge and has done a fantastic job of shaking up our team's approach. I feel confident that we will put these learnings into practice."
Phoebe Angelatos
ACT Emergency Services Agency
"Loved the honesty and transparency – refreshing for someone to tell us how it is. Definitely trust your knowledge and insight given your journalism background!"
Jayda Galvin
FleishmanHillard PR
Dan's grammar and punctuation workshop was an invaluable addition to my professional development. As both a writer and an editor, being able to brush up on my punctuation skills and – most importantly – learn the correct terminology has been vital. I thoroughly enjoyed myself throughout the course and would highly recommend it to anyone in the industry!
Rose Garnett
Gritty Pretty
"I can already see a difference in my writing. I’m looking at sentences differently and feel more confident about my language and grammar choices."
Belinda Macarthur
Anglican Church
"Dan’s business writing workshop honed into the benefits of communicating in a short and concise manner. It was great to uncover some of the unwritten rules of professional communication to get your message across more effectively. I realised how extensive some of my emails have been and how it may have come across to business partners. I look forward to applying some of the techniques into practice."
Bruce Bello
Rockbanqe
"I was able to put the lessons into practice straight away and our electronic newsletter open rates have already increased!"
Jane Phillips
"A great refresher on everyday grammatical mistakes and has made me rethink the way I write and edit. I started using the rules and tips Dan taught us straight away. I highly recommend the course."
Grammar
Jenna McGowan – Optometry Australia
“Easily the best PD I have ever done. The webinar was practical, relevant, interactive, enjoyable and well-paced. Dan is an engaging facilitator who is really generous with both his knowledge and resources."
Grammar testimonial
Michelle McDonald – Director of News, Anglican Church Southern Queensland
"Dan's writing and communication sessions were inspiring. His hands-on training has helped to improve how our team writes and has increased our confidence when editing. I highly recommend this professional development resource."
Sue Gifford
Marketing team – Carey Baptist College
"Entertaining and informative. It was the best Writing for the Web workshop I've ever been to."
Janine Van Den Tillaart
Macquarie University
"Dan’s online Business Writing course is an eye opening experience. It’s simple to access and what you learn can be used immediately. People want to feel heard, so learning to write clearly is a game changer. I recommend this course for people who have something to say."
Tilly Haughton
GMHBA
"Dan's thoughtful, practical advice helped me to refine my website and improve my SEO. It was easy to implement and made a big difference to the bottom line."
Matthew Young
Director, Melbourne Meditation Centre
"A helpful workshop which went over both the basics and pertinent points for copywriting and communications professionals."
Vanessa Gregory
Access-DGC
"I loved this workshop and Dan's pragmatic approach. It's given me a lot to consider in my work and personal communications. Thank you for making this topic fun."
Kim Mathews
Central Coast Local Health District
"Dan was incredibly knowledgeable, helpful and insightful. Very relevant information that I hadn't heard before."
Justin Richardson
Australian Pork
"Would happily recommend to journalists, editors and sub-editors. Dan knows his subject and this info needs to be passed on to every media participant."
Darren Snyder
Money magazine
"The course was fantastic! I walked away with so many useful insights that I will definitely be applying in my work. Honestly, I can’t think of anything I would change. It was informative, interactive and engaging. I would recommend it to anyone."
Alexis Wagner
"I really enjoyed your workshop and felt it was an excellent refresher on grammar and punctuation. I particularly enjoyed getting reacquainted with subordinate clauses! I also found your discussion about commas invaluable – especially when referring to their use with honorific titles."
Louise McCusky
"Dan has improved both our website copy and the SEO of our course browser considerably."
Peter Coppola
ACU
"Dan took the time to understand us and how we work. His advice was spot on, practical and easy to apply."
Justin Marmot
Ganton
"Dan cleaned and tightened our copy perfectly – and ahead of deadline. I highly recommend him!"
Sarah Jessup
Macquarie University
"Very useful workshop – highly recommended. Dan was very professional and questions and answers were welcomed. Nice and relaxed environment."
Ciarne Denham
Jaywing
"This sub-editing and proofreading webinar is easily the best PD I have ever done. The webinar was practical, relevant, interactive, enjoyable and well-paced. Dan is an engaging facilitator who is really generous with both his knowledge and resources."
Michelle McDonald
Director of News, Anglican Church Southern Queensland
"I've done a few writing workshops in my career and this was the best."
Tara D'Souza
ACCAN
“I thoroughly enjoyed your workshop and learnt so much. It helped me return to ground zero and refine my writing techniques for the better. My punctuation, grammar and syntax are always going to need work – and don’t even get me started on dangling participles. But the greatest value I got was learning how to condense sentences and be consistently curious about every word and subject that makes up a sentence. I would highly recommend this workshop to any PR or marketing consultants, journalists, editors, or anyone who just wants to write better.”
Sophie Awatere
KP Communications
"Thanks Dan, loved your workshop. Really appreciated that you found some recent examples of our work, it helped ground your advice in a very practical way."
Emily Schade
Australian Health Practitioner Regulation Agency (AHPRA)
"This workshop was incredibly useful and served as a solid reminder to edit, edit, edit! I learnt some great tips and tricks to take away and think this will improve my copywriting ten-fold."
Rachel Jones
GrainCorp
"Dan helped us create a tone of voice guide that was practical and easy to follow."
Natasha Parker
IOOF
"Dan did a superb job in engaging the whole group. I have attended a few workshops from other providers over the years and this was by far the best session. I learnt so many great tips and tricks and I have already started implementing changes to our intranet and newsletter."
Carol McLoughlin
Fujitsu
"Expertly taught lesson on media skills from a knowledable presenter. His depth of knowledge and approachable nature made the session engaging, interactive and valuable. This has benefited my understanding of media and supported my professional development. Thank you."
Lachlan Randell
Emergency Recovery Victoria
"I feel as though my writing has been given a tune up – my writing is sharper and more concise. As a ‘words person’, having the opportunity to get better at my craft is very satisfying. One of the biggest take homes from the course was the accessibility information. I am now applying accessibility principles to all my writing. I would recommend this workshop to anyone who works with words!"
Sara Runciman
Regional Development Australia
"Dan has done a great job helping us understand the tone of voice we are trying to achieve as an organisation by using our own content and giving more options."
Ayrlan
Sydney Opera House
"Dan was fantastic, the exercises were challenging and the content informative."
Jack Woodward
Sydney Opera House
"It was a really useful workshop. It helps you think about how you write and the words you use. I learnt a lot about the importance of using plain and everyday language. I will definitely be using what I have learnt in my job."
Paige Wall
Australian Super
"I really enjoyed the session. It got into the finer details and gave the inside scoop that we wouldn’t otherwise have. Certainly made me curious about trying some new approaches in my pitching."
Lauren Coskerie
Western Sydney University
"The sub-editing course was a great refresher on everyday grammatical mistakes and has made me rethink the way I write and edit. I started using the rules and tips Dan taught us straight away. I highly recommend the course."
Jenna McGowan
Optometry Australia
“Dan was very responsive to creating a workshop that suited the team’s needs. His knowledge is excellent and all examples and tasks were relevant to meet the learning objectives. My team was very enthusiastic about the workshop and remained engaged throughout the whole session.”
Jo White
Director, Public Affairs, Department of Education Queensland
"The sub-editing workshop was enjoyable and informative. I liked Dan’s relaxed teaching style and would be keen to sign up for future workshops."
Jasmin Gray
"The course was very insightful. I found myself restructuring my pitches and releases today. Thank you."
Bella Temelkovski
Sweaty Betty PR
"Dan was fantastic, delivering the workshop in an easy-to-follow way. Dan generously answered our questions and provided great insights from his professional life. I'm looking forward to implementing the techniques."
Katherine
CropLife
"I really felt like my knowledge was being challenged. Dan's knowledge and experience is considerable and I feel privileged to be part of this workshop."
Phillip Falcke
North East Catchment Management Authority
"Dan is an excellent presenter. The material was engaging and easy to understand. I will be incorporating his advice into everything I write from now on."
Tessa Pelle
Sydney Opera House
"This workshop has helped me to develop a clear understanding of grammar, punctuation and copy. I've learnt about common mistakes I've been making for years – I won't now. The practice and activities helped to put it into action and I can't wait to get back to work with these skills. Thank you!"
Annie Waterworth
"Great advice, wish I'd done this course in uni – and it should be part of uni! Thank you!"
Milly McGrath
"Dan is brilliant! This workshop has really helped me understand more about editing. The skills and tools I have learned will assist me in my daily work. Thank you."
Allyson Jennings
"Very practical and easy to implement in everyday writing. Was great to be able to use material from our own website and tweak it to be more understandable."
Kim McQualter
Murray Local Land Services
Dan’s course on writing for the web has provided me with the knowledge and tools to effortlessly condense and edit what I am writing. He was very informative and the course was easy to follow.  I am now a more confident writer.
Katie Coy
Bunnings
"Really enjoyable. Content is broad, which is great – it links all kinds of comms strategies."
Alana Doyle
Melba Support Services
"Dan’s content toolkit helped us simplify our writing style and tailor our information for digital delivery."
Elissa Van Oosterhout
NSW Department of Primary Industries
Great presentation, catering to a range of levels. Fantastic examples with context and relevant advice. Your level of research of our business and understanding of our audience made for a worthwhile session for all. Thank you!
Rachel Drady
GMHBA
"Writing and sub editing is an important part of my role. Despite my experience in journalism and content creation, Dan Kaufman’s workshop was engaging and challenging. It taught me new skills and refreshed my knowledge for several platforms and writing disciplines."
Rebekah Clark
Sydney Swans
"I found the workshop to be easy to follow and enjoyable. I immediately started to use what I learned. The content and pace were just right, with a good mix of practical exercises and talk. I had been winging it for some time and the workshop showed me how to tidy up my writing style."
Susan Reid
Murray Arts
“Dan’s workshop was extremely valuable for me. He helped me with practical ideas to challenge how I write while maintaining a collaborative and engaging workshop. I’m using the tips already with my work. I highly recommend it.”
Mark Goodwin
Electrolux
“I found your style to be approachable and engaging with your audience. The content was exactly what I was hoping for in an editing/sub-editing workshop and appropriate for all professionals. I write a lot in my role and I feel more mindful and aware of my writing deficiencies after the workshop. I feel more prepared to improve my writing and editing now.”
Justin Maroccia
Australian Farm Institute
"Great session. As a journalism graduate this course was a brilliant refresher on the basics of good copy! Not just for web but for everything."
Peta Watson
Australian Super
"This media law workshop was really useful and engaging. It covered such a wide range of topics in depth, they were relevant to the whole team. The presenter was lovely, really knowledgeable and passionate. The handout was extensive and greatly appreciated. Thanks!"
Alana Young
Hardie Grant
"Absolutely loved how practical the sessions were and I’ve been able to immediately put the lessons learned into practice. It was an enjoyable experience."
Stevie Bal
Bunnings
"Loved learning how to cut my sentences and work on structure. Particularly good to get some tips for media releases and sending to journos. Great exercises to actually put theory into practice."
Amelia Quenby
Tonic PR
"Enjoyable workshop – Dan is a great presenter/teacher. It was amazing to find out how much I did and didn't know."
Jamie Williamson
Rainmaker Group
"Excellent refresher and insights to help my copy and news writing skills. Excited to put a lot of these teachings into practice."
Sophie Harrison
GrainCorp
"This was a fabulous workshop. It is one of the best I have attended in a long time. It is going to make my writing better. Thank you for your time today."
Daniel Johnson
Dementia Australia
"The content is applicable to all communication scenarios. I have a lot of key learnings from today to use in my daily role. An extremely useful day!"
Renée de Wet
Dementia Australia
“Dan was a great sounding board while I was planning my website's content. I've been very appreciative of his skill at guiding me through website development, building my confidence and translating tricky concepts/approaches into easy to understand and implement bites.”
Julie Paraskevopoulos
Ecolix
“I highly recommend this grammar and punctuation course! Dan is a wonderful, thoughtful and engaging facilitator. The course was a great refresher on the basics and I took away some new skills that I’ll apply daily in my work as a journalist and editor.”
Dani Gay
Gritty Pretty
"Really got a lot out of today's session."
Peter Gill
Knight Frank
"I found this workshop approachable, engaging and useful. No questions felt silly and all grammar quirks and rules were explained clearly. Thank you!"
Grace MacKenzie
Broadsheet
"The course was great ­– very hands on with great resources to take away."
Lili Sparke
"Highly recommended. Thorough, well-presented and essential information."
Odette Waanders
CEO, Palliative Care Victoria
"Great workshop! It was very helpful to get an insight into how editors and journos respond to pitches."
Mond Liu
The Atticism
"I really enjoyed the workshop. Very practical and I think it will improve my writing. Very eye opening and I had many aha moments!"
Ilana Lourival
City of Gold Coast
"This course was easy to understand and very engaging. It was good looking at different ways to shorten a paragraph but still have the same message. I enjoyed it and highly recommend this business writing course to anyone who would like to improve their writing skills. Thank you Dan."
Christine Boocock
Mental Health Association of Central Australia
"Dan Kaufman is a wonderful presenter, mellow but focussed. And his wisdom shines, without ever the need to force it at his listeners. He is thoughtful, easy to understand and very open to interpretations and collaboration. I learned things I’d forgotten I once knew. I learned brand new things too. I sharpened up, and could feel Dan’s years of experience having impact during every section of his workshop."
Simon Sweetman
Victoria University of Wellington
"Great content and very helpful to everyone. The way you engaged everyone made them feel happy to contribute and easily get responses."
Amanda Manwaring
Department of of Transport and Main Roads
"Really good refresher workshop. Helped to clarify often-made grammatical errors and simplify concise writing habits."
Rebecca Sands
Knight Frank
"Thanks Dan. Great information, useful tips and lots of content in the handbook, which is a great resource. I've learnt a lot of things I'm either doing wrong or could do much better!"
Jenny McDonagh
"Fantastic combination of wit and wisdom. Well structured and paced. I learnt a whole lot about how I can improve my writing. Also loved the real life examples."
Jessie
Inner West Council
"I absolutely enjoyed the course and found it very helpful. Dan is an excellent teacher. He is kind and welcoming, creating a safe space to learn and share ideas. I would highly recommend this course to anyone who would like to brush up on their writing or proofing skills – it is engaging, practical and a lot of fun!"
Emma Maciaszek
"Enjoyed the format and content and how elements had been applied to our work. Thank you for a fabulous session."
Vanessa Hollidge
Reymond Communications
"Top job – I was engaged the entire time! Definitely taken away some great lessons I'll use in the future."
Jesse Welsh
Nine Entertainment
"Dan was very helpful in improving my writing skills."
Demi Carigliano
Knight Frank
"I am taking away a lot from this workshop: making more use of strong verbs, frontloading and writing short sentences. Thank you very much. Very enjoyable and a rich writing essentials booklet to study."
Siobhan Steven
"Informative and highly engaging presentation. Loved the activities – putting it all into practice!"
Jo Cunningham
Colonial First State
“Dan developed a great tone of voice guide for us filled with practical tips and examples based on our own writing – and then ran a training session to show our staff how to make the most of it."
Nadine Redmond
Screenwest
"Very engaging – thank you!"
Ren Matthews
Choice
"One of the most engaging and practical training workshops I've attended. It was clear that considered effort and preparation had been put into making the workshop tailored and relevant to us specifically."
Lauren Hogan
GMHBA
"Very knowledgable and engaging. Catered to the organisation and used some of our examples."
Sheryn Ringland
Clean Energy Regulator
"After trawling for the right editor to teach me the trade, from square one I knew I'd found the right person in Dan. He's an incredible teacher, with amusing anecdotes to boot. After just a few sessions, I was seeing English in an entirely new way and, with his help, I knew I was ready."
Gavin A
"Dan was an engaging presenter and answered all questions well. The exercises were extremely helpful in understanding the content."
Lurline Byles
Department of Fire and Emergency Services
"I highly recommend Dan for SEO. His knowledge and skills with the English language make copy easy to read and understand. His thoroughness is unquestioned."
Amanda Lacey
McCabes